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Exhibits

Public Relations / Media Management

In today’s global business-oriented, internet-centered, information-based society, the most powerful forces — ideas, thoughts, knowledge — represent truly tangible challenges.  Those who can demonstrate a unique knowledge, insight, or analytical ability and then master the ability to get their message across to a carefully targeted audience will be the most successful leaders in their business or professional organizations, their industries or their communities.

We offer more than twenty years of experience in providing public relations and media management services at the highest levels on behalf of a wide assortment of professional service organizations, financial services, nonprofits, business executives and political leaders and organizations.  Our insights and experience can help you create and maintain the competitive edge you need to be successful.

Recent Placements - Customers Bank / Customers Bancorp:

Providence Business News: Customers team on track for asset goal (March 4, 2014) (Update on Customers Bancorp's earnings and mobile banking initiative.)

American Banker: Customers Bank mimics Simple with mobile-only bank (March 3, 2014) (Article describes recently announced plans by Customers Bank to offer a virtual mobile banking platform in the third quarter of 2014.)

SNL Financial: Customers' virtual bank goes after college kids for future relationships (February 26, 2014) (Overview of Customers Bancorp's announced plans for an independent virtual bank, BankMobile.)

Providence Business News: Knowing market, clients Issa's edge (Customers Bank, Rhode Island / February 10, 2014) (Customers Bank's New England leader discusses the institution's growth and future prospects one year after its expansion into the region.)

Bank Director Magazine: They Love It, But Will They Pay For It? (4th Quarter, 2013) (Customers Bank featured in an article describing how a few banks are successfuly introducing mobile banking options into their customer service repertoire.)

Wall Street Journal: Customers Bancorp's Jay Sidhu Targets Atlantic Coast Makeover (August 18, 2013) (Executive profile of Customers Bancorp's Chairman and CEO.)

ABA Banking Journal: Branches Redefined (August, 2013) (Customers Bank featured among a handful of banks that effectively incorporate self-serve and e-bank options into their overall branch strategies.)

The Street.com: CEO Interview with Customers Bank's Jay Sidhu (July 16, 2013) (Jay Sidhu reviews a new investment in India, emerging market trends and why he is optimistic about the U.S. economy.)

CNBC Squawk Box: "Nothing's been done on U.S. 'Fiscal Mess': Expert" (July 10, 2013) (Interview with Customers Bancorp Chairman & CEO Jay Sidhu regarding his view of the Fed's tapering strategy, what government leaders need to do to improve the economic situation and what business executives should do in order to navigate successfully.

TheStreet.com: Interview with Customers Bancorp's Chairman and CEO Jay Sidhu (May 31, 2013) (Jay Sidhu details CUBI's growth strategy and gives his thoughts on the interest rate environment and impact to the banking and housing sectors.)

CNBC's Jim Cramer: Banks are the Market's 'Most Undervalued Group' (Customers Bancorp IPO / NASDAQ Opening Bell Ceremony, May 30, 2013) As Jay Sidhu rings the NASDAQ opening Bell, CNBC's JIm Cramer discusses the resurgence of Customers Bancorp's Chairman & CEO (and former head of Sovereign Bank) as a sign that the banking industry is on a comeback.

Philadelphia Inquirer: Jay Sidhu bringing his new bank back to Philadelphia (May 30, 2013) (Article explores Customers Bank's plans to expand its community lending efforts within the City of Philadelphia.)

Boston Globe: A Second Act, Banker Style, for former Sovereign CEO (February 8, 2013) (Profile of Chairman and CEO Jay Sidhu's successful efforts to expand Customers Bank into the New England marketplace.)

WFMZ-TV 69: Unique Pretzels breaks ground on expansion in Muhlenberg (November 20, 2012) (TV coverage of Reading area manufacturer Unique Pretzels' groundbreaking on an expansion in Muhlenberg Township - a major local economic development project with financing provided by Customers Bank.)

 

SKF (Industrial Manufacturer)

Industry Week cover story: SKF's Guiding Light (September, 2012) (SKF President and CEO Tom Johnstone discusses the global ball bearing manufacturer's efforts to promote sustainability while encouraging innovation and growth.)

Philadelphia Inquirer: White House pitches U.S. as good for foreign firms (June 21, 2011) (Article describes Swedish-based ball bearing manufacturer SKF's efforts to expand production and employment in the U.S. marketplace.)

 

PricewaterhouseCoopers

Emerging Trends in Real Estate survey PR summary (2008)

PwC Real Estate Investors quarterly survey PR summary (2008)

Real Estate's Impact on Health Care

 

More examples of story and bylined article placements (Financial Press & Trades):

WSJ - Australia searches for gold in US comercial real estate (08-22-05)

WSJ - REITs step up their foreign invesments, plus: Value-added investors find 'Hair' attractive (12-22-04)

REF - Rules of Disclosure

REF - 1031 Exchanges

REF - Tax-Exempt Partners

 

Advertising (Theme Development, Copywriting and Design)

Ad #1 (Bridge)

Ad #2 (Footprints)

Ad #3 (Clarity)

Ad #4 (Vision)

Ad #5 (Global Property)

 

Public Policy / Issues Management / Advocacy

Developing and implementing an effective strategy to deal with significant matters of public policy or with key issues that may impact a client or surrounding community can be a tremendous challenge for corporate leaders as well as public officials.  We have the experience and insight to help you meet the challenge successfully.

Promoting the importance of early childhood education:

Showcasing New Jersey's welfare reform initiative:

Eliciting editorial and legislative support for increased funding for mental healthcare:

 

Writing & Editorial Support

In today’s much-hyped e-business culture, the written word is still predominant.  We have provided high quality writing services for a wide range of purposes, including bylined articles, ghostwritten opinion pieces, corporate speeches, executive interviews, brochures, advertising copy, newsletters, magazines, corporate video productions and presentations, website content, fundraising programs, promotional materials for campaigns and GOTV (Get Out The Vote) efforts and more. 

Whether your needs require ghostwriting; fine-tuning your existing publications or presentations; or developing new marketing or promotional materials to enhance or solidify your brand or image, we can help.

Executive interviews and client articles:

Global Real Estate and the Credit Crunch: Lessons We Should Have Learned Long Ago (Feature article ghostwritten on behalf of client), Global Estate Now magazine, June, 2008.

“CNL Hotels and Resorts: No Time to Rest in the Lodging Industry," (Interview with James M. Seneff, Jr., Chairmand of the Board, and Thomas J. Hutchison, III, CEO of CNL Hotels & Resorts, Inc.), Global Estate Now magazine, Fall, 2004.

“Forest City: Building an American Success Story, (Interview with Charles A. Ratner, President and CEO of Forest City Enterprises, Inc.), Global Estate Now magazine, Fall, 2003.

“AMB: Leading the way By Doing the Right Thing,” (Interview with Hamid R. Moghadam, Chairman and CEO of AMB Property Corporation), Global Estate Now magazine, Spring, 2003.

“GMAC Commercial Mortgage: Fine-Tuning a Global Focus,” (Interview with David E. Creamer, Chairman and Chief Executive Officer of GMAC Commercial Holding Corp., and Eric Lindner, President of GMAC, Institutional Advisors LLC), Global Estate Now magazine, Fall, 2002.

 “W.P. Carey & Co. LLC:  Looking Global in 2002,” (Interview with William P. Carey, Chairman, and Edward V. LaPuma, Executive Director), Global Estate Now magazine, Spring, 2002.

“Boston Properties:  Strong Foundation, Bright Future," (Interview with Edward H. Linde, President and CEO of Boston Properties, Inc.) Global Estate Now magazine, Fall, 2001.

List of Additonal Executive Interviews and client articles:

 

Published freelance articles (By general topic / field of interest)

Health Care & Medicine

Politics & Public Policy

Financial Services

Real Estate & Construction

General Business

Marketing

Technology

Workplace Issues

Arts & Culture

Automotive

 

Book Credits:

The Economist Business Traveler’s Guides: United States (Authored city overview of Philadelphia); The Economist Publications: Prentice Hall Press, New York, 1987.

 

For more information about how we can help you, or to arrange a meeting, email us at:  info@thomasderr.com or phone: 215-923-2737.

 
 


 
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